SEO has become a buzzword this year and there’s a reason why: it’s a proven unpaid set of techniques that will help get more website traffic thus increasing the chances of getting more sales. For something that is quite beneficial to a business, you’d be surprised at how many people haven’t started with their SEO. If you’re one of those, then you’ve come to the right place.
Get Started with SEO with These 7 Proven Techniques
So you’re just starting with your SEO efforts. Is it too late? It’s not but we’re not going to deny that you have to act fast in order to put your efforts in place. SEO may be a long-term process but it keeps changing because consumer behavior changes drastically. Follow these SEO techniques to help you get started.
1. Design your website well
When we say, “design your website well”, we don’t mean that you have to put more color or that you need to put a lot of images. Web design is not just about aesthetics when we talk about SEO. This means that your site has to be structured in a way that makes sense to your audience.
2. Use long-tail keywords
Keywords are critical parts of SEO. Without any keywords, your site will barely rank, so it’s important to know which keywords to use.
Long-tail keywords often feel like they’re not going to help your site rank, but it’s quite the contrary. The more specific your keywords are, the more relevant your site becomes to the right people. Long-tail keywords such as “the best smartwatches under $150” will work a lot better than just a plain keywords “smartwatch”.
3. Generate well-written content
Aside from keywords, content will greatly affect your SEO because they will help determine how relevant your site is to a certain audience. Search engines are smart – they can identify well-written content from those that aren’t. Hence if your site doesn’t have relevant and well-written content, don’t expect to rank on the first page.
4. Use keywords in the right places
Here’s another technique for using keywords: use them in the right places. We can’t stress this enough. Just because you know a keyword works doesn’t mean that you will put them all over your content. That’s just misleading. It also makes your content unreadable.
Instead of having a keyword overload, place keywords on titles, meta descriptions, tags, and headings. This way, they make more sense to the reader. It also helps structure your articles better.
5. Practice link building
Link building is when you have sites that link to your website or when you link to other relevant and credible sites. Link building not only increases your relevance to search engines; it also builds credibility especially when credible sites link to your site.
The other side of link building is when you link out to other authoritative sites. Now you might be asking why you want people to leave your page. You don’t, but this is all part of the exchange that you can give to other sites especially when you want them to have links to your website. It’s a give and take relationship here.
6. Make your URL SEO-friendly
While a lot of people can forgive an unrecognizable URL with a bunch of alphanumeric symbols, it’s not the best way to optimize your SEO. A meaningful URL can help search engines to determine the relevance of your page to its users. It will help guide search engine bots to identify your page’s content. That way, your page shows up when a user types keywords the same with your page’s.
7. Maximize your social media platforms.
A lot of people are in social media even if they use search engines to look for answers to their questions. To boost your SEO efforts, you have to optimize your social media so that you can drive traffic to your site. Link-building works here, too. Besides, what better way to increase traffic by making content that’s relevant, shareable, and visible?
These seven proven techniques can be your first steps in SEO. With these techniques, you can start off on the right footing and increase quality web traffic in a few weeks. Want to know more about other SEO techniques by an SEO Houston company? Give us a call so we can help you out.
Johnny Chen Media Houston SEO
9908 Spring Shadows Park Cir, Houston, TX 77080